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Selena Gomez, founder of Rare Impact Fund

About Us Our Founder

Recording artist, actress, producer, entrepreneur, and philanthropist, Selena Gomez has been a leading voice in mental health for over a decade. With unflinching honesty, she shared her personal struggles in the 2022 film My Mind & Me, and consciously works to destigmatize the subject by discussing her mental health journey openly in the media. Selena’s experiences inspired her to establish her beauty brand, Rare Beauty, as a safe, welcoming community for young people everywhere. With The Rare Impact Fund, she aims to create real and lasting change.

As part of this effort, 1% of all Rare Beauty sales are donated to the Rare Impact Fund. In addition, the Rare Impact Fund raises funds from philanthropic foundations, individuals, corporate partners, and the community.

What We Do The Rare Impact Fund is:

Mobilizing $100 million in philanthropic dollars to distribute to trusted organizations that align with our vision and mission
Sourcing and vetting non-profit partners in mental health to reach more young people and inform the field
Connecting our donor community to a growing cohort of mental health organizations to increase social capital

Raising awareness and de-stigmatizing youth mental health

Over 40 percent of Millennials and Gen Z gravitate toward brands and influencers who share their values, concerns, and purpose. Mental health is among their top priorities. ​

With the support of philanthropic partners, the Rare Impact Fund is meeting people where they are. Our participatory approach connects corporate donors and non-profit partners—with millions of young people globally. We are raising awareness and reducing the stigma using social media and campaigns to amplify free mental health content. This exposure has a ripple effect, improving our reach and the sustainability of our non-profit partners.

Driving more dollars to an underfunded field

Accord­ing to Men­tal Health Amer­i­ca, 60% of Gen Z youth ages 12 to 17 with major depres­sion do not receive treat­ment. Oth­er stud­ies show­ that around half of chil­dren and youth who need men­tal health care do not get it.

Recent data also tells us that global governments are allocating only 2% of their budgets toward mental health, and only 34% of responding countries indicated that their financial needs had been met.

As global governments come up short, private donations are proving to be essential. Yet just 0.5% of global health philanthropic spend went to mental health in 2021, according to WHO.

The Rare Impact Fund bridges the gap between donors and non-profits to generate much-needed financial support for mental health. Chief among priorities is supporting non-profits providing services to underrepresented populations as we recognize that mental health disparities among young people who are Black, Indigenous, and/or people of color (BIPOC), and LGBTQ+. are severely under resourced. The Rare Impact Fund portfolio is currently 40% BIPOC-led; globally, 20% of our non-profit partners are managed by leaders of color.

The Rare Impact Fund is shifting donor attention to non-profits making a tangible difference in the mental health space, ultimately changing the way they allocate funding.

Expanding access to mental health resources through data

Access to care is a chal­lenge for Gen Z, too. A 2022 Kaiser Fam­i­ly Foun­da­tion sur­vey found that almost half (47%) of young adults ages 18 to 29 did not get men­tal health care in the past year when they thought they might need it, with cost cit­ed among the top bar­ri­ers.

The Rare Impact Fund collects and analyzes quantitative and qualitative data from our non-profit partners to inform our approach to delivering grants and resources.

We monitor the progress of our non-profit partners to assess ways to optimize their impact. This approach to measurement provides donors and prospective partners insight into the most powerful ways to deploy funding. Our aim is to continue expanding access to youth mental health resources by stretching each dollar to its maximum potential.